Oven supplier to Franco Manca and Pizza Pilgrims targets export business

British pizza oven maker Gozney is planning to exports its equipment to the US and Australia after appointing a specialist communications agency to increase its profile internationally.

Dorset-based Gozney provides eateries with authentic wood and gas fired stone ovens, and counts Franco Manca, Pizza Pilgrims and the Pig boutique hotels among its customers. It is also the firm behind Roccbox, a unique portable stone oven for use at home.

The company has brought marketing specialists Brandnation on board to spread the word of its products and boost its visibility in the UK and abroad.

With a catalogue of new product launches for 2019, Brandnation’s work will begin with immediate effect, with a brief to help raise the brand awareness of Gozney and its new product development.

In addition to international marketing, Brandnation’s lifestyle team will be responsible for executing influencer programmes to engage culinary experts, foodies and lifestyle enthusiasts in the UK and US.

Tom Gozney, founder at Gozney, said: “Brandnation’s expertise and track record of launching new products and creating mass brand awareness is what drew us to the agency in the first instance and we are very excited to be working with the team.

“We are confident their proposed PR and influencer strategy and understanding of our product offering, along with their enthusiasm for the brand positioning and our vision of enriching people’s social dining and cooking experiences, will enable Gozney to achieve its ambitious sales and marketing objectives for 2019.”

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