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Panasonic benefits commercial kitchens with launch of automatic rice cookers

Panasonic

Panasonic revealed the latest addition to its professional cooking range of equipment at Commercial Kitchen this year – its range of rice cookers – which will be available to purchase from September.

The rice industry is worth £750m per year in the UK, with 25% of that being consumed in the catering sector*.

Rice cookers, both commercial and domestic, are commonplace in the Far East but in the UK, the market is still yet to appreciate the benefits using one can bring to a commercial operation. Panasonic’s rice cookers are aimed at those who want to serve perfectly cooked rice every time, while minimising the waste that often occurs through lack of experience or confidence in cooking rice.

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Iain Phillips, sales and marketing manager, Panasonic UK, said: “For the fourth year running we chose to reveal our newest launch at Commercial Kitchen because of its specific audience. This show has proven to be effective in the past and on this occasion even more so, as we expand our range with a range of commercial rice cookers.

“Many operators will be cooking rice in volume and reheating to order or using individual ‘heat in the bag’ options, which can prove expensive, so we expect a lot of interest in our rice cookers as they offer a simple, cost effective solution.”

The Panasonic rice cookers will safely hold rice hot, are non-stick so easy to clean, are perfectly suited to front or back of house, don’t need extraction and are very simple to use. They are available in two sizes; 23 and 40 cup capacities. One portion is generally accepted as ½ a cup of uncooked rice, or roughly 90g, so these will cook approximately 46 and 80 portions respectively.

* Sources: The Rice Association, HM Revenue & Customs, Kantar Worldpanel

To find out more about the range of Panasonic microwave ovens, call 01344 853231 or go to: www.panasonic.co.uk/pro-cooking

Tags : PanasonicproductPromotionalrice cookers
Andrew Seymour

The author Andrew Seymour

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