Panasonic champions kitchen maestros that think outside the box


Panasonic says the pandemic has shown that the best chefs don’t suffer from tunnel vision when it comes to innovation after becoming the sponsor of the Executive Chef of the Year category at the 2021 FEJ Awards.

Whether it is restaurants, pubs, care homes, contract caterers or any other professional foodservice business, the executive chef has one of the most important roles to play when it comes to managing kitchen operators and driving new menu development.

Discussing the role that the right equipment has to play in supporting exec chefs as they look to create highly effective operational set-ups for across multiple sites, Panasonic’s business development manager for the UK and Ireland, Jared Greenhalgh, said it’s central to success.

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“The equipment is essential in allowing our chefs to innovate and create. The leading chefs are always looking at new innovation and not constrained by traditional thoughts or tunnel vision. With the strain on personnel, the need for innovative use of equipment will become even more important over the coming years.”

Has the pandemic changed the demands placed upon executive chefs or the skills that they need to be successful?

“The qualities we have already mentioned will stand these guys in good stead for the coming challenges, and I think we have seen more than ever the adaptability and co-operative approach over the various restrictive measures,” said Mr Greenhalgh.

“Going forward the emphasis now is finding ways to develop their menus and utilise technology to overcome all manner of challenges.”

After an 18-month period that has seen enormous pressure placed upon the industry, Mr Greenhalgh said he is looking forward to seeing the catering equipment sector come together again.

“The FEJ Awards has always been a night to look forward to and celebrate achievement and more than anything now we need to be able to look forward while celebrating those who have been on the frontline of our industry in the past 18 months.”

Panasonic operates to seven core principles of business, including cooperation, team spirit, adaptability and an untiring effort for improvement.

“We believe the winner of the executive chef of the year demonstrates all these qualities and as such we are proud to be associated with this category this year and hopefully years to come,” said Mr Greenhalgh.

The FEJ Awards take place on Thursday 23 September, the first night of the Commercial Kitchen show, at the Hilton Canary Wharf.

Tickets can be secured in advance by contacting

Which exec chefs deserve to be recognised for pandemic efforts?

Tags : FEJ AwardsPanasonic
Andrew Seymour

The author Andrew Seymour

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