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Papa John’s turbo-charges expansion with revised franchise strategy

Justin Gilbert, director of business development

Pizza chain Papa John’s has introduced a series of new flexible franchising formats to turbo-charge its expansion in 2021. 

Following the continued success of its franchised high street stores, the business is now aiming to expand its reach by providing even more convenience for customers, by opening in brand new locations such as holiday parks, stadiums, leisure attractions and other ‘non-traditional’ venues.

Justin Gilbert, director of business development at Papa John’s UK, explained: “We are always challenging ourselves to do better. As Papa John’s grows in popularity, we want to ensure that our customers can relax and enjoy their favourite treat in even more locations which suit them.

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“Therefore, we are adding further flexible franchise options relevant for a variety of operators who align with our brand values. They will already have a complementary business with an existing customer base and will be looking to add a quality hot food option through an established, proven global brand.

Mr Gilbert said Papa John’s has been able to provide a year-round revenue stream for the successful franchised outlets already located on holiday parks in the UK and believes the brand can add to catering propositions already offered by leisure venues and stadiums.

He continued: “Non-traditional franchised outlets generally have a slightly different business model compared to our high-street retail stores. They may be collection only or may have reduced or seasonal opening hours, have a pizza slice offer or a flexible menu.

“Just like our pizzas, we aim to ensure we have the right ingredients for everyone and so now, we can offer flexible franchise options to suit a bespoke development plan. This may be a franchise package which includes a fully fitted out store, a kiosk, modular unit, or a mobile kitchen.

“We are hungry for perfection and so by thinking differently and finding out what will make a great outcome, we work backwards to create innovative solutions that are great for our customers and franchisees. We are open to new ideas and look forward to working with operators who are committed to delivering to the communities they serve.”

Mr Gilbert added that it had various non-traditional multi-unit franchise opportunities throughout the UK.

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Tags : franchisePapa John's
Andrew Seymour

The author Andrew Seymour

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