Paul UK creates three distinct store models as it enters UK franchise market


Artisan bakery chain Paul UK is stepping up efforts to expand nationally by seeking franchise partners to open branded stores.

It says it can offer a “tried and tested operation” that has worked in multiple countries, with franchisees given a BRC accredited bakery production site and access to a national supply chain, economies of scale, and a flexible retail format to fit any location.

Paul will offer partners a choice of three distinct store models – Café (1,500 square feet plus), Express (500-800 square feet plus) and Kiosk (500 square feet plus) – for service stations and transport hubs, town and city centres as well as suburban villages.

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All partners will be fully supported throughout the entire set-up process, from training courses and help with recruitment, through to marketing and PR.

Mark Hilton, CEO of Paul UK, said: “As we enter the franchise market, we will be looking for like-minded, experienced investors and operators who are just as passionate about baking and quality as we are.”

“Whilst we continue to grow the brand in London, we have also identified numerous national opportunities outside of the capital, which will be enabled predominantly, although not exclusively, by working with franchise partners.

“We are currently determining priority cities, but if approached by the right investors outside of these areas, we are open to having dialogue with them”.

PAUL presently operates 38 branches in the UK.

Investment in central kitchen and refurbs sends Paul UK’s sales soaring to £32m

Tags : franchisePaul UK
Andrew Seymour

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