Paul UK has partnered with Feed It Back, a leading customer feedback specialist, as it looks to support and develop the customer experience across its expanding estate.
Feed It Back will provide the bakery chain with tracking and analysis of customer experience, showing the company’s continued focus on supporting the café and grab-and-go sector.
Paul will implement the full suite of services at its 37 locations across the UK, which will give it access to comprehensive customer insights, through surveys, review platforms and social post.
The chain will also gain access to Feed It Back’s guest engagement platform, to help drive customer loyalty.
Gary Cowles, operations director at Paul UK said: “Quality and consistency are two things we strive to deliver to all customers every time they visit us.
“There is a lot of choice on the high street, and this new partnership will give us immediate insight into how our customers truly feel, so that we can remain ahead of the curve, adapt, and improve our overall customer experience.
“Technology is a key tool that we’re utilising to drive operational efficiencies and decision making as we expand, and I’m confident Feed It Back is the right partner to help us on this journey.”
Carlo Platia, CEO of Feed It Back added: “Paul UK is a fantastic, thriving business and a great example of a quality high street operator.
“We’re very much looking forward to working closely with the Paul UK team and providing them with insight that will propel their business forward.”