Linda Lewis Kitchens (LLK) this morning announced a bold rebrand and website overhaul in the wake of a generational management change.
Founder Linda Lewis, who set up the pizza oven importer in 2006, recently retired from the company and handed over the keys of the operation to daughter Jenna.
Jenna has prepared for her succession by working within various departments and familiarising herself with all aspects of the business over the years.
And she has vowed to lead the company into the next generation while carrying through the company ethos her mother established.
One of her first tasks has been to oversee a significant rebrand, with the business introducing a new website and changing its name to LLK.
“It’s fantastic to be able to continue my mum’s legacy in the industry. The fact she built the company from the ground up, based on honesty, sincerity and a genuine desire for people to succeed resonates with me and I look forward to continuing that ethos during the growth of LLK. The new generation of LLK will be focused around our new mission statement- educate, realise and achieve.”
The business has also introduced a new website with improved navigation and user-friendly features, including case studies featuring the equipment journeys of a range of end-users including ‘the Lost Boys Pizzeria’, ‘L’Osteria’ and ‘Sardus Vinoteca’.
LLK’s marketing team, headed up by marketing and events manager, Grace Carr, has issued the company with new brand guidelines, which have been specifically created to align all aspects of the business and ensure a consistent brand image across all departments.
The rebrand will be carried through all aspects of the business with LLK’s offices recently having had a makeover to mirror the colourful rebrand something which will be soon replicated across LLK’s fleet of service vehicles. It will also seek to expand its export business as it bids to build on its £2.6m turnover.
Founder Linda will still continue to play some part in the business, as she revealed: “I am excited to take a step back and monitor LLK in an advisory capacity moving forward and I know that Jenna and the rest of the team will continue to develop the brand over the coming years.”