Pizza Express doubles down on delivery with exclusivity deal

Zoe Bowley, UK & Ireland managing director

PizzaExpress has renewed a national delivery partnership with Deliveroo on an exclusive basis for the next two years in the UK.

The company first partnered with the dark kitchens provider five years ago and currently offers delivery from 105 UK towns and cities.

In total under the new partnership, 290 PizzaExpress restaurants will be available on Deliveroo.

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Customers can order freshly prepared meals and have them delivered in as little as under 30 minutes by Deliveroo.

As part of the updated partnership, PizzaExpress is also adopting Deliveroo’s successful new ‘Signature’ service to enable customers to order delivery directly via the PizzaExpress website and social channels.

The service is designed to help customers by offering a wide variety of options to order their favourite pizza; and to help partners engage directly with their most loyal and valued customers, while utilising Deliveroo’s logistics and full suite of services.

Zoe Bowley, managing director at Pizza Express, said: “Over the last year in particular, thousands of new customers have discovered the delight of having our delicious pizzas delivered to their door. The early results of our new partnership are already evident, with the last two weeks producing our highest ever sales weeks with Deliveroo.

“Thanks to our partnership, we’ve been able to reach new customers by expanding our delivery services and accelerate our innovation. We’re very excited about our plans for the partnership in the next two years, and the benefits this will bring to our customers.”

PizzaExpress was founded by Peter Boizot in 1965 and has gone onto become one of the largest operators in the casual dining market.

The brand was one of the first to adopt open kitchens showcasing the pizza expertise of its pizzaiolos, a format now seen across the country.

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Tags : DeliveroodeliveryPizza Express
Andrew Seymour

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