Pizza Express unveils latest menu tweaks after Weight Watchers collaboration

Pizza Express Global Innovation Centre 3

Pizza Express’ development chef team has been busy adapting its most popular pizzas to a “lighter” format following a unique collaboration with Weight Watchers.

The company first launched its ‘Leggera’ offer – ring-shaped pizzas filled with salad that contain just 600 calories – in 2012, but now it has expanded the range across a host of favourite recipes due to “unprecedented demand”.

The range of lighter pizzas means that classic Pizza Express menu items such as Diavolo and Sloppy Giuseppe will sit alongside the Leggera La Reine and Leggera Pollo Ad Astra, coming in at no more than 19 ‘SmartPoints’ for those following the WW programme.

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“Our Leggera pizzas – coming in at under 600 calories each – proved such a massive hit when we first launched them and superfans have been asking us to extend the range ever since,” said Jane Treasure, food and beverage director at Pizza Express.

Weight Watchers has given the menu revamp its “seal of approval” and said the new items compare favourably with other pizzas in the market for those following its programme.

Julia Westgarth, head of the programme at WW UK, said: “Pizza Express offers a delicious choice of pizzas with fewer SmartPoints in comparison to other pizzas. We have collaborated with Pizza Express to calculate the SmartPoint values of their Leggera range meaning that they are a great choice to have while [customers] are out with friends and family.”

Pizza Express noted that all recipes have been aligned to fit with the quantities for its classic recipes, with the excepting of the Fiorentina, and returning Autumn dish, the Calabrese.

THE BIG INTERVIEW: Jane Treasure, F&B director, Pizza Express

Tags : calorieschainsmenuPizza ExpressWeight Watchers
Andrew Seymour

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