Yum! Brands has appointed CEOs for its Taco Bell and Pizza Hut divisions in a move that it hopes will lead to innovative practices being implemented worldwide and accelerate growth for both businesses.
The announcement means that all three of the company’s global brand divisions will now be led by a CEO, as KFC already has that structure in place.
Former Adidas North America president, Mark King, has been hired to lead Taco Bell, while Artie Starrs will run Pizza Hut after being promoted from his existing position of Pizza Hut US.
Both will assume their roles from August 5 and, along with KFC CEO, Tony Lowings, report directly to Yum!’s president, COO and CFO David Gibbs. KFC
Each CEO will have global responsibility for driving their respective brand’s growth strategies, franchise operations and performance.
“We believe this global brand division leadership structure at Taco Bell and Pizza Hut will enable the US and international teams to further implement innovative best practices worldwide, strengthen digital and technology capabilities and accelerate growth for franchisees and shareholders,” explained Greg Creed, CEO of Yum! Brands.
“We’re investing in world-class executives like Mark and fortunate to promote incredible talent throughout our company like Artie. Mark is an accomplished retail innovator, and Artie is an excellent growth strategist – both are strong culture leaders who will continue to elevate Taco Bell and Pizza Hut into relevant, easy and distinctive global brands.”
Mexican-inspired quick-service restaurant brand currently serves more than 40 million customers from 7,000 restaurants globally every week. But its plan is to become a $15 billion (£12 billion) company with 9,000 sites.
Taco Bell’s North American president, Julie Felss Masino, and international president, Liz Williams, will both report to Mark King when he joins.
Meanwhile, Pizza Hut, which runs 18,000 restaurants worldwide, will be tasking Artie Starrs with strengthening its competitive position and boosting the chain’s digital and ecommerce operations. He will work closely with Vipul Chawla, president of Pizza Hut International.