Pizza Hut Delivery is set to expand its operations in the Midlands, Yorkshire and the North West of England through a new franchising partnership with Starboard Dining.
The deal will see Starboard become the franchisee for 27 existing delivery and takeaway Huts across the regions.
The agreement will provide considerable investment into dozens of communities through renovation of existing Huts, as well as opening several new Huts in the Midlands, Yorkshire and North West in the year ahead.
Pizza Hut operates over 700 Huts across the UK – including approximately 350 Pizza Hut Delivery locations.
The new partnership is part of Pizza Hut Delivery’s significant growth plans, following an announcement in November last year to open 125 new locations over a three-year period – creating around 2,000 additional jobs.
While the hospitality industry has been affected by Covid-19, Pizza Hut Delivery is continuing to grow while operating safely. In the second half of last year, it saw a double-digit spike in year-on-year sales.
As Pizza Hut Delivery’s newest franchise partner, Starboard Dining will operate delivery stores in the Midlands, Yorkshire and the North West using the Pizza Hut brand and menu.
Starboard, which first ventured into the world of takeaway four years ago to utilise its franchising experience, is one of the UK’s leading independent hotel owners, developers and operators of hotels, partnering with brands such as Hilton, IHG, Accor, Wyndham and Best Western.
Neil Manhas, general manager for the UK at Pizza Hut Delivery, said: “Pizza Hut Delivery is delighted to welcome a new franchise partner, Starboard, into our network in the Midlands Yorkshire and the North West.
“We’re excited to see what new growth 2021 has in store for us, including increasing our footprint through strategic franchising deals such as this. Starboard and our other franchisees play a key role in helping us to deliver customer favourites safely, provide essential jobs and support our communities throughout the pandemic, including our delivery of over 250,000 free meals for the NHS.”
Frazer Callingham, managing director at Starboard Dining, added: “This 27-store portfolio offers an amazing opportunity to continue our expansion into the dining and hospitality space, using our extensive experience in both sectors to continue growing the Pizza Hut Delivery franchise, and to be able to make a positive impact in the Midlands, Yorkshire and the North West by contributing to life on the high street and creating jobs in our communities.
“The addition of this successful delivery chain to the Starboard portfolio will be welcomed by our hotel teams and by our other Starboard Dining business Wok To Walk. It is a natural fit as Starboard looks to further broaden its presence in the hospitality sector.”
Specialist business property adviser Christie & Co was appointed by Pizza Hut to find the right franchisee for the portfolio of stores taken on by Starboard.