Pizza Hut has provided confirmation of the intrinsic way in which technology is shaping restaurant chain growth by snapping up online ordering specialist QuikOrder in what it terms one of its “largest acquisitions to date”.
The benefits of the deal will be most felt in the US, where the technology is expected to improve its ability to deliver a personalised online ordering experience and accelerate digital innovation across its 6,000 stores.
QuikOrder, which was set up to maintain internet-ordering systems used across the QSR industry, has served Pizza Hut for two decades and this year approximately half of the chain’s US sales were processed through the platform.
The acquisition will include Pizza Hut’s current digital ordering platforms, systems and services and QuikOrder’s in-restaurant technology and ancillary services, as well as its future generation products and programming.
“We’re doubling down on our commitment to digital and this deal positions Pizza Hut perfectly for the future,” declared Artie Starrs, president of Pizza Hut US. “We’re also gaining access to an immensely talented group of developers and digital innovators. Together we can more quickly provide breakthrough products and convenient services to our customers that will allow for better franchise economics over the long term.”
Terms of the deal were not disclosed, but the company said it represented one of the biggest acquisitions it has ever made.
Greg Creed, CEO of Yum! Brands, added: “The acquisition strengthens the brand’s digital roadmap and innovation and aligns with the strategy we put in place to drive Pizza Hut’s growth. We’re excited by the opportunity this acquisition presents, and the future potential to scale QuikOrder’s technology across the Yum! family.”