Pizza oven supplier claims TV exposure has fuelled spike in orders


A catering equipment supplier claims orders have “spiked” in the last six weeks because its ovens keep being featured on TV.

Preston-based Valoriani UK, which specialises in wood-fired and gas-fired pizza ovens, claims it has seen the benefit of mass media TV exposure, with sales receiving an end-of-year boost due to various pieces of broadcast footage.

A Valoriani Igloo 140 wood oven is currently featuring in a TV advert for Boundary Mill, the long-established shopping haven in Colne.

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The oven is at the heart of a new pizzeria within the complex called Bumbellinis and since being fitted around three months ago, the striking yellow oven has quickly caught the eye with visitors and those that have seen its adverts.

Meanwhile, payment terminal supplier, Square, has included footage of the Valoriani IGLOO180 oven at London-based restaurant Yamabahce in action, while Valoriani said the John Lewis advert featuring a chef baking bread with a real flame in a wood oven had also played into its hands.

Valoriani UK’s Andrew Manciocchi commented: “Our prestigious ovens always catch the eye and create food theatre, so it comes as no surprise to find video and film directors including them in their story boards.

“This carries a strong message for restaurant owners who are looking for new ways of attracting custom, because if TV adverts are finding our ovens such a must-have within their footage, that visual impact will not be lost on potential customers either.”

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Andrew Seymour

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