A ‘frying pan pizza kit’ launched by Pizza Pilgrims to bring some cheer amidst the gloom has ended up selling more than 60 times the amount expected.
The company came up with the idea for ‘Pizza in the Post’ as a way to allow customers to produce their own slice of the company’s pizzas at home and pay for staff while restaurants remain closed.
The concept has captured customers’ attention as the dish is constructed in a frying pan before being cooked in the oven.
Founder Thom Elliot told FEJ that the chain – which runs a dozen sites – had been blown away by the response.
“From a standing start not even two weeks ago, when we hoped to sell 100 kits per week, we have managed to sell almost over 3,000 kits per week,” he revealed. “We are sold out until the end of May but are ramping up production.”
Mr Elliott said the kits had been sent all over the UK – from Cornwall to Inverness – and it had even helped to significantly boost its following on social media.
Asked if it was something the company was planning to continue with after the lockdown, Mr Elliot said: “Whilst we think this is a genuine commercial opportunity for the brand going forward, the main achievement has been to provide a ray of hope for both our team and our customers in a sea of negativity.”
Proceeds from the sale of the kits are being used to pay and support staff while lockdown measures remain in place.
Click on the video below to see how the frying pan pizza kit works: