A Polish-based, Norwegian-inspired fish and seafood chain plans to open its first UK restaurant in Birmingham’s Bullring early next year.
The site will be the first that North Fish has launched outside of its native Poland – where it runs 47 restaurants – and marks an attempt to embark on international expansion.
The menu will consist of a range of fish and seafood dishes, all of which will be prepared with fresh and prime quality ingredients from the brand’s proven suppliers.
The 1,500 sq ft unit at Bullring, opposite Café Rouge on St Martin’s Walk, was designed in-house, and will cater for up to 54 covers.
The brand is a subsidiary of North Food, which is located in Poland and operates dozens of sites in the nation’s most popular shopping centres.
It is the nation’s number one fish and seafood chain in the country.
Szymon Adamczuk, group CEO at North Food, added: “The launch of our business in the UK is something we have worked hard to achieve for a long time – choosing the right place to kick-start our expansion here was crucial, and we are delighted to be joining the line-up at Bullring. Birmingham is a buzzing and vibrant city with rich culture, and Bullring sits at the heart of it.”
Iain Mitchell, UK commercial director at Hammerson, which secured the Birmingham site for the group, said: “North Fish is yet another example of a leading global brand choosing one of our flagship destinations to help them jump-start their international expansion. It is testament to the strength and popularity of Bullring that the brand has chosen to open its first site in the UK in the destination.”
A number of leading brands have opened in Bullring & Grand Central this year, including Lego, Levi’s, and Slim Chickens.