The resignation of former CEO Richard Hodgson would have come as a shock to many in the market earlier this year, but Jinlong Wang has capably stepped into his shoes and ensured that one of the casual dining market’s biggest ships remains firmly on course for growth.
Pizza Express now operates in 14 territories and has a clear plan to transform itself into a global brand through restaurant development, innovation and improving customer relevance in each key market that it is present.
This is especially true in the UK, where it has opened eight new sites this year including the first Firezza dine-in restaurant, in London.
“The UK remains central to our strategy, and continued success and investment there is the foundation for developing the brand internationally,” says Jinlong. Pizza Express’ experience in multiple markets has taught it that the secret to success lies in the kitchen.
As long as it gets its menu right, sales will inevitably follow. The signs in the UK certainly look positive given that like-for-like sales returned to growth during the first half of the year.
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