Paula MacKenzie had only been in the hotseat six weeks when KFC did something it had never done before in the UK: opened its kitchens up to customers to show how its chicken is really made.
Such PR initiatives have an important part to play as the QSR bids to carve out growth in a landscape where fast food diners are blessed with more choice than ever.
Paula took over from long-serving UK boss Martin Shuker earlier this year but is well-versed in the KFC way of doing things having been the company’s chief financial officer for last three years, and its business development director before that.
Those roles give her the ideal platform on which to build upon Shuker’s legacy, including the success he had in strengthening closer relationships with franchisees and generating sales of £1 billion a year.
KFC operates around 900 stores in the UK and Paula’s legacy will no doubt be shaped by her ability to expand that network and engage with franchise holders.
The signs already look promising given the company has just launched its first ever airport site, at Manchester Airport.
Address: Orion Gate, Guildford Road, Woking, GU22 7NJ
Tel: 01483 717000
Website: www. kfc.co.uk
Focus: Fast food
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