POWER LIST 2018, KITCHEN INNOVATORS: Matt Hay, Chef Director, BaxterStorey

BaxterStorey chef

Matt Hay is approaching his 15th year at BaxterStorey and it’s fair to say he has seen the contract catering market change immeasurably in that time.

BaxterStorey has been at the forefront of this transformation, forging ahead with a strategy firmly planted in providing personalised catering services that focus on fresh food. 

As chef director, a function that reports directly into the CEO’s office, Hay’s day-to-day duties include everything from sales and strategy to menu development and new concept design.

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He is also responsible for its European business too, which encompasses markets such as Norway, France, the Netherlands and Belgium.

Matt places immense value on ensuring constant attention is paid to the needs of clients, admitting it can be all too easy to “hear but not listen”.

“I think it is very important to get under the very fabric of what we do,” he explains.

Like his employer, Matt is a firm believer that menu development should come from location and chefs should be given the freedom to innovate and try new ideas.

The stakes are certainly higher these days as the company effectively finds itself competing directly against high street foodservice retailers, but that has only served to inspire Matt and his colleagues to drive up standards even further.


Company: BaxterStorey
Address: TVP2 300 Thames Valley Park Drive, Reading, Berkshire, RG6 1PT
Tel: 0118 935 6705
Twitter: @BaxterStorey
Focus: Contract catering

The Kitchen Innovators category of the 2018 FEJ Power List is sponsored by Induced Energy. For more details click HERE

Tags : BaxterStoreyInduced EnergyKitchen InnovatorsPower List
Andrew Seymour

The author Andrew Seymour

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