There are few organisations in the industry driving kitchen uptake to the extent that Deliveroo is right now courtesy of its ‘Editions’ programme, which provides a platform for restaurant partners to ramp up delivery sales and grow new markets.
Earlier this year, the company set up a £5m ‘innovation fund’ with the express purpose of investing in new chefs and restaurant concepts as part of an expansion strategy underpinned by the ramping up of its kitchen infrastructure.
The fund has a ring-fenced budget within Deliveroo and is led from London by Caleb Merkl and his team, who previously ran the New York company Maple that Deliveroo acquired last year.
Their priorities include investing in existing restaurants, introducing new brands and supporting upcoming chef talent.
“We are committed to supporting the sector and enabling restaurants to offer consumers as many new and exciting food options as possible,” says Caleb. “At a time when there are so many barriers for chefs wanting to turn their dream into reality, Deliveroo will use our expertise to help restaurants to expand and help budding chefs to have their first shot.”
With more than 75 kitchens in the UK and dozens more planned in cities such as Nottingham and Manchester, the Editions bandwagon is gaining significant momentum.
Address: 1 Cousin Lane, London, EC4R 3TE
Tel: 0203 699 9977
Focus: Food delivery