John Eckbert attributes Five Guys’ success to its simple approach of serving fresh, quality burgers and fries in a clean, friendly environment.
The numbers certainly seem to back that philosophy up: it is now a £150m business in the UK after overcoming a “challenging” start to last year that eventually saw it record a 23% increase in turnover and, if it executes on its current project pipeline, it won’t be long before its store count hits three figures for the first time.
It can be easy to forget that the American chain only launched its first site in the UK seven years ago after the founding Murrell family teamed up with Carphone Warehouse entrepreneur Sir Charles Dunstone on a JV.
With John at the helm, it has defied the gloomy economic picture to roll out stores at a rate of 12 a year.
Last year the group secured a £100m bank facility from Goldman Sachs to aid expansion and repay UK shareholder debt, with Five Guys promising to fulfil all UK shareholder loans in 2019.
All customers care about, though, is that its grills keep churning out great-tasting customised burgers.
As John revealed at a recent store launch: “Our Five Guys menu is simple but 100% customisable, meaning there are over 250,000 possible ways to order a burger.”
Company: Five Guys
Address: 146 Freston Road, London, W10 6TR
Tel: 0800 0833 005
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