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POWER LIST 2019, CHAIN CHAMPIONS: Shereen Ritchie, Operations Director, Leon

Leon

Leon was one of the first to demonstrate that fast food doesn’t have to be bad for you and it has very much been the poster boy for quick-service healthy eating ever since.

New menu innovation, continued investment in culture and an ongoing restaurant roll-out programme have culminated in the chain achieving record sales and, if it maintains its current trajectory, it will exceed £100m in turnover for the first time in its history next year.

Much of its success can undoubtedly be attributed to the company’s senior management team, which includes operations director Shereen Ritchie.

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She exudes the company’s ethos of being obsessive about its offer and service to deliver the best results, whether that’s finding the right suppliers or introducing new measures to make the company more sustainable.

Last year Leon became the first quick-service restaurant chain to offer an all-day menu on which the majority of options are plant-based, with new vegan and vegetarian options that it has launched throughout this year going down a storm with customers.

The business removed plastic straws from its business last year, taking 1.3 tonnes of plastic out of its restaurants in the process, while the introduction of bio-degradable cutlery removed a further 20 tonnes.

On top of this, a growing proportion of Leon’s restaurants – including all of those in which the brand sources its own energy – are powered by 100% renewable energy.

Profile

Company: Leon
Address: 27 Copperfield Street, London, SE1 0EN
Tel: 0207 089 7070
Twitter: @leonrestaurants
Website: www.leonrestaurants.co.uk
Focus: Healthy fast food

Tags : Chain ChampionsLeonPower List
Andrew Seymour

The author Andrew Seymour

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