There was a time not so long ago when the quality burger sector looked invincible, but then some prominent names discovered their portfolios were too big and too expensive to carry on as they were and the market was forced to take a reality check.
Phil Eeles and business partner Tom Barton have masterminded in excess of 30 store openings during the last eight years, the most recent of which was in Cardiff.
Over the past year, the chain has shown that it is prepared to go where it thinks demand is strongest rather than simply sticking to a specific part of the country.
New sites in Holborn, Piccadilly, Waterloo and Bond Street have shored up its presence in London, but it has also headed east, to Cambridge, and west, to Bristol.
During its last full financial year, turnover grew by a healthy £8m to almost £31m, which was as much down to previous sites maturing as new locations opening their doors for the first time.
Having secured additional financing to fund its healthy-looking pipeline, the chain doesn’t have any plans to rein in its growth expectations just yet.
Company: Honest Burgers
Address: 60 Southwark Bridge Road, Waterloo, London, SE1 0AS
Tel: 020 3302 2040