Pret A Manger expands into self-service coffee machines

Pret Express 1

Pret A Manger is set to follow Costa into the self-service coffee market by launching its own ‘Pret Express’ beverage equipment concept.

The company has teamed up with pure- play coffee and tea company JDE Peet’s to trial a smart, self-service coffee-to-go solution that can operate on a 24/7 basis.

Pret Express will be introduced in convenience stores, forecourts, universities, healthcare facilities and workplaces, offering the same range of organic coffees and teas that customers buy in its stores.

Story continues below

The roll-out is the next step in Pret’s transformation plan following the launch of a coffee subscription service last year.

JDE Peet’s will provide the self-service technology and capabilities, with bespoke furniture designed exclusively for Pret.

Each Pret Express coffee station offers a large range of slow roasted 100% organic speciality coffees and fresh organic milk combinations, as well as teas – a “first” in the self-serve coffee-to-go sector, according to the firm.

Each solution will create up to 21 drink recipes and includes the machine, ingredients and installation. The systems all come with their own cashless payment terminal and service package as standard.

Guy Meakin, UK trading director at Pret A Manger, said: “This is new territory for Pret, which will allow more people across the country to enjoy Pret’s organic coffee and tea on the go, in places where there isn’t the right space to set up a new Pret shop.

“Using the latest technology from JDE Peet’s, Pret Express will give people a delicious and convenient coffee boost, at the touch of a button.”

Sarah Lonorgan, marketing director professional for the UK and Ireland at JDE Peet’s, said: “Expectations for coffee and tea on-the-go have evolved, with people seeking the highest quality experiences at any location. Through this innovative partnership, Pret Express will deliver a wider range of products across all out-of-home segments, to a broader audience than ever before.”

Pret recently announced plans to double the size of its business within the next five years, and is aiming to hire at least 3,000 team members and baristas by the end of 2023.

It intends to open 200 more shops across the UK over the next two years.

Pret debuts first ever ‘coffee subscription’ service

Tags : Pret A Manger
Andrew Seymour

The author Andrew Seymour

Leave a Response