Pret A Manger to enter new European market through SSP tie-up

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Pret A Manger is set to enter the Belgian market for the first time following its partnership with transport hub F&B specialist SSP.

The chain, which has been growing its international presence in recent years, will open two shops in Brussels at Brussels Midi Station and Brussels Central Station this year.

It has already worked with SSP in France for a number of years.

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The shops will offer Pret’s classic menu of sandwiches, salads, wraps, baguettes, croissants and sweet treats alongside juices, smoothies, organic coffees and teas.

Using carefully sourced ingredients, Pret’s food will be prepared by teams in on-site kitchens every day, providing customers with a range of veggie, vegan and meat options, and breakfast, lunch and evening dishes.

Michael Haley, partnerships managing director at Pret, said: “We’re delighted our first shops in Belgium will soon open. Finding a quick, fresh and delicious meal while travelling can often be difficult. We’re pleased we will be able to play a part in making it easier for those travelling through Brussels Central and Brussels Midi stations, as well as those who live and work nearby.”

Last week Pret announced its intention to acquire British rival EAT in a move that will see the majority of its stores converted to vegetarian concepts.

Pret prepped for huge conversion programme once EAT deal is complete

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Andrew Seymour

The author Andrew Seymour

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