Pret A Manger said today that it will turn a trial vegetarian pop-up store into a permanent fixture after being surprised by just how popular it is.
The company had forecast a 30% slump in sales when it converted its Broadwick Street, Soho branch to a veggie-only store earlier in the summer, but orders actually increased.
CEO, Clive Schlee, said that the “overwhelming success” of ‘Veggie Pret’ has led it to begin thinking about opening a second site.
“The odds are that it will be a visible corner in the City of London, where we can convert an existing shop to a pop-up and see if it resonates with city workers before deciding whether or not to make it permanent. I hope we can bring Veggie Pret to more cities in due course,” he said.
The first Veggie Pret was only due to be open for one month, but was extended through summer due to demand. Over 45 brand new vegetarian and vegan recipes were developed for the site.
Schlee feels there are some key reasons why the shop has struck a chord: “Clearly, the move towards a plant-based diet is gathering momentum, especially among millennials. Vegetarians and vegans are an articulate and social media-savvy group. Many [customers] have been advocating eating less meat for years and have been thrilled to see a major UK business take up the cause.”