Pret A Manger ramps up ‘Veggie’ store concept in the UK

Team member stocking fridges at Veggie Pret, Shoreditch

Pret A Manager’s plans to open ‘Veggie’ stores in London is ramping up nicely, with the chain confirming yesterday that it will open a third site next week.

The company has secured a site on Exmouth Market in Clerkenwell, although 500 customers will be permitted entry on Tuesday for a sneak peek and a free lunch.

This is the first shop to open exclusively as a Veggie Pret, and not on the site of an existing Pret shop, and will employ 16 staff.

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The launch coincides with the roll-out of a new menu, which has also been introduced in the Soho and Shoreditch Veggie Prets from tomorrow.

Items include a vegan beans and avocado power pot, a mushroom florentine toasted tortilla, and a sweet potato, coconut and cashew flat bread.

The Veggie Pret concept began life as a poll on CEO Clive Schlee’s blog in July 2015. He had noticed sales of Pret’s vegetarian products growing, so asked customers what they wanted to see next from the company.

Over 10,000 people voted, and Pret opened a veggie pop-up in Soho the following June. The pop-up was designed as a space to trial new vegetarian and vegan recipes for a month.

The pop-up became so popular that Pret decided to keep it open for the summer, before making it permanent in September 2016. A second Veggie Pret opened in Shoreditch, London, in April 2017.

In June this year, it began rolling out ‘Veggie Fridges’ into its stores. The unmistakably green refrigeration cabinets feature a wide range of vegetarian sandwich options.

Tags : Clive SchleePretveggieVeggie Pret
Andrew Seymour

The author Andrew Seymour

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