Pret A Manger continues to increase its focus on non-traditional locations after teaming up with forecourt operator Motor Fuel Group (MFG).
The sandwich chain has been heavily impacted by the Covid pandemic as it operates hundreds of restaurants in commuter locations.
It recently agreed to trial new concessions in Tesco supermarkets and will now explore the viability of trading from petrol stations.
Through its partnership with MFG, Pret will initially trial one shop in London, with a view to opening a second shop by the end of 2022.
The deal marks Pret’s first foray into forecourts globally. MFG is the largest forecourt operator in the UK with more than 900 sites nationwide.
The trial site at the BP station in Southgate will see Pret’s bespoke fully onsite kitchen offer a menu of freshly prepared food and organic coffee and teas.
Clare Clough, UK managing director of Pret A Manger, said: “Since the start of the pandemic, we have looked for innovative ways to bring Pret to more people, and partnerships, such as this one, are an important part of this strategy. We hope that customers will enjoy this new concept and we look forward to working more closely with the MFG team in the coming months.”
William Bannister, CEO of MFG, added: “We are proud to become the first forecourt operator globally to welcome a Pret on site for consumers who want a more premium experience. We pride ourselves on not only serving the motorist but on also being a leading convenience retailer.
“The fact that such a well-known and trusted high street brand as Pret has decided to trial their very first forecourt partnership with MFG cements our commitment to being a one-stop offering for both our local communities and those travelling through.”
Pret has been exploring new shop formats to help customers access its freshly prepared food on the road and outside major cities.
Last October, it announced a new partnership with Moto, which will allow the company to expand its motorway service estate to three sites in the UK.