EXCLUSIVE: Primark makes high-speed cooking fashionable

Primark 1

UK clothing retailer Primark is feeling the need for speed at its new cafe in Manchester and it hasn’t been left disappointed thanks to the introduction of XpressChef high speed ovens from ACP Inc.

The cafe is operated by caterer CH&CO, which demanded a robust and easy-to-use solution for ultra-fast hot grab-and-go food.

After recording impressive results during the testing and development phase, it was sold on the reliability of the ovens but more importantly the consistency of the finished product every time.

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Ray Sargeant, culinary chef at CH&Co, said: “The site is within a large store at the Trafford Centre and can get very busy so speed and ease of use is essential. The XpressChef gives us this and more.

“I’m part of the development team at CH&Co and we’re constantly testing and developing new product for the café, so when we create a new item, it’s straightforward for us to load it directly onto the units. When my team uses it for the first time, the feedback is generally around ease of cleaning, speed, ease of use and how simplistic it is to programme.”

Mr Sargeant said the chain was also benefitting from the connectivity of the ovens, particularly in terms of menu sharing.

“With the built in WiFi on the XpressChef high speed ovens, having the ability to load new items remotely eliminates the need to visit each site with a USB. This speeds up the development process, keeps travel costs down and makes life very easy.”

Café manager, Alisha Twamley, said the HD touchscreen control made it easy to navigate through AM, PM and reheating product as it clearly displays the product images and text so that items can be found quickly.

“I have used other models in the past and found them difficult to work, so when I received training on the XpressChef it was just like using my mobile phone – so intuitive. In the space of a few minutes we had it set up and product cooking.”

Brian Lavelle, northern European sales manager at XpressChef, said: “Spending time with the team at Primark showed me firsthand just how satisfied operators are when they use XpressChef. The team at CH&CO were a dream to work with and I look forward to what lies ahead for our equipment within this estate and the new products on the horizon, too.”

Mr Lavelle posted a video of the XpressChef in action, which can be seen HERE.

Tags : CH&CoPrimarkXpressChef
Andrew Seymour

The author Andrew Seymour

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