The Professional Kitchen Show kicks off in Birmingham tomorrow, providing catering equipment buyers and foodservice operators with a chance to discover the innovations that will shape industry kitchens in 2019.
Those that associate January in Birmingham with the biennial Great Hospitality Show need to take note that the concept of the event has been completely transformed by organiser, Fresh Montgomery, as part of the company’s overhaul of its foodservice exhibition portfolio.
The Professional Kitchen Show, along with The Foodservice Show, which will run alongside it at the NEC, form part of the new Hotel, Restaurant and Catering (HRC) brand, which also encompasses what used to be Hotelympia.
The Professional Kitchen Show will be particularly pertinent for the catering equipment supply industry, described as “where kitchens and technology meet”.
Fresh Montgomery is dedicating the exhibition to the entire supply chain of manufacturers, dealers, distributors, designers, owners and end-users of professional kitchen equipment and catering solutions.
New experiential features and technology include ‘Kitchenology’, a zone that will spotlight the latest advances. Centre stage will be a Smart Kitchen, where visitors will be able to walk through a complete kitchen showcasing some of the latest models, including connected warewashers, refrigerators and cooking appliances.
The organisers are also aiming to up the show’s offer to exhibitors, who are said to be receiving “a superior stand build that moves away from old-fashioned shell schemes”, along with a dedicated pre-event communications platform to connect directly with visitors and badge-scanning data capture software at no extra charge.
They will also receive education sessions pre- and post-show, discussing how best to capture data across the two days, and how to use it effectively.
Also debuting is the HRC 200 Birmingham Buyers Club, as portfolio director, Ross Carter, explains: “The HRC Buyers Club is the first of its kind, and brings over 200-plus of the country’s most influential buyers together to discuss the future of the market. It’s a fantastic opportunity to get face-to-face with key decision-makers and build relationships that matter to your business.”
The scheme follows two years of research and an investment in excess of £75,000. These procurement professionals will meet suppliers, network with their peers, and attend educational sessions. Being part of the HRC allows buyers to sample the latest innovations before their wider launch.
Name: The Professional Kitchen Show & The Foodservice Show
Date: 22-23 January
Venue: NEC, Birmingham
Opening hours: 10am-5pm