PROFILE: Maidaid pledges total support so operators can keep the show on the road

Maidaid ice machine

Maidaid, supplier of high-quality catering equipment, is constantly evolving to support its customers — year after year.

So much has changed in recent months — nowhere more so than within the hospitality and catering sector. It’s reassuring therefore to know that some things don’t change.

Take the exceptional service Maidaid has been providing to its customers for the last 45 years.

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Every member of the Maidaid team has really pulled out all the stops to maintain, and in some cases even surpass, the usual high standard of service during this unprecedented time. The company’s performance over the last six months has been impressive.

It has been difficult, but Maidaid has managed to sustain its unrivalled stock levels throughout the lockdown period.

This is imperative, as businesses need to be able to rely on Maidaid’s prompt deliveries, which enable them to provide an uninterrupted service.

Customers also appreciate the fact that Maidaid’s next-day delivery service facilitates continuity and the smooth running of their business.

Another invaluable asset to its clients is Maidaid’s unmatched technical support, with a team whose knowledge base is second-to-none in the catering sector.

The team is able to provide fast solutions for the catering sector, to help keep the show on the road.

Maidaid’s aim is that the excellent customer experience, in which it takes such pride, should in no way suffer during lockdown.

Maidaid has a fully-trained, nationwide service network, all of whom can be relied upon to offer reliable, expert advice on the correct machine for the correct job.

Autumn and winter challenges ahead

Now, with temperatures dropping and shorter days coming, together with the recent new guidelines from the government, the industry faces a new set of challenges.

The hospitality and catering industries need to capitalise on the upcoming festive season in the best and most inventive ways they can, given the constraints put upon the sector by the global pandemic.

With this in mind, Maidaid has implemented new finance packages to ease the cashflow issues companies may be facing. Maidaid has enjoyed the loyalty of a huge majority of its customers through the decades.

It has formed great working partnerships over the years, and are aware of the need to ensure that the newest and most innovative Maidaid warewashing products are easily accessible to all customers — both physically and financially.

Put simply, Maidaid pledges to continue to maintain the desired customer journey, from order and supply, through to after-sales service.

Not only is this long-established company at the forefront of catering technology; they always put their customers at the heart of the business, and will continue to provide proactive support, in order to assist all their clients to come through these most testing of times.

Maidaid specialises in commercial dishwashing and warewashing equipment. For more information call 0345 130 8070, email or visit

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Andrew Seymour

The author Andrew Seymour

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