The Italian ‘Prosecco Bar & Caffè’ format, which launched at Birmingham Airport in March 2018, has hailed its first successful year in business.
The restaurant – the first Bottega Prosecco Bar in a UK airport – marks a partnership between food and beverage operator SSP UK & Ireland and Italian drinks brand Bottega, with the new concept proving popular for passengers flying in and out.
While the air passenger transport at Birmingham Airport shows considerable growth rates between 2018 and 2019 of approximately 5.4 %, the Bottega Prosecco Bar sees an increase of 23.4% in transaction count.
Sandro Bottega comments: “It’s great to acknowledge that British and global consumers appreciate prosecco and our culinary tradition made of simplicity, genuineness and taste. We are very grateful to SSP and to Birmingham Airport for believing in the project and supporting its development.”
The Bottega Prosecco Bar at Birmingham Airport was the 11th site to launch worldwide, with the brand having made its debut on-board the Viking Line ‘Cinderella’ cruise ship in 2014.
The latest addition will be the new venue at the Arena Birmingham boardwalk, to be opened in mid-April 2019. Five more venues are announced to open in 2019 in Dubai, Abu Dhabi, Italy and Malaysia.