Ei Publican Partnerships has launched a new incentive programme that rewards outstanding publicans with additional support to help them further grow their sales.
The first cohort of nine ‘Premier Club’ members were chosen by divisional directors and regional managers across the business, with their decisions based on beer category performance, volume sales growth, profit growth and engagement with Ei Group.
The initiative, which has been supported by national brewers Molson Coors and Heineken, rewards the chosen publicans with access to a range of additional business building tools, from wine appreciation courses, to cellar training and staff uniforms.
In addition, publicans will also have complimentary use of some of the sector’s leading technology providers, such as Trail, a work management app for operators, and Wireless Social, a smart guest WiFi provider
They will also have access to several preferential supplier rates across different services, ranging from travel and accommodation, to digital marketing.
Procurement director, Miles Selby, said: “We’re passionate about rewarding and supporting the publicans in our estate who are driving retail excellence and going above and beyond to serve their communities.
“This new initiative not only provides those operators with rewards for their endeavours, but crucially offers them access to sophisticated retail support, ranging from beverage education to smart technology, that will allow them to further realise the true potential of their sites and grow profitability.”
Ei Publican Partnerships is part of the Ei Group, which owns or operates more than 4,000 pubs across England and Wales.