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Pub chains embroiled in ‘roast-code lottery’ as they charge 125% more for classic Sunday dish

Crown Carvery

Popular UK pub chains are charging up to 125% more for a Sunday roast in certain parts of the country, new menu research claims.

A study examining the cost of a Sunday roast in almost 70 pubs within major chains Harvester, JD Wetherspoon and Greene King revealed a ‘postcode lottery’ when it comes to the cost of the classics dish.

The worst offending pub chain was Greene King, which has the largest price difference across the venues analysed.

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The cheapest meat roasts served at Hunters Moon in Birmingham and Wackum Inn, Bristol (both £5.99), are 125% cheaper than in London’s Silver Cross which charges £13.49 – a £7.50 difference within the same group.

By contrast, JD Wetherspoon has the most consistent pricing across the board with a difference of only £0.85 between its cheapest locations (found in 14 cities at £8.75) and the most expensive in London’s The Liberty Bounds at £9.60.

It is also the only group which includes an alcoholic or soft drink with its Sunday roast, providing additional value for money. 

Overall analysis of a number of city centre venues uncovered a 40% difference between the average cost of a roast in London (£11.53) versus Birmingham (£8.24) – respectively the most and least expensive of those assessed.

While London is predictably the most expensive city on average, the research reveals that the other cities also charging a premium are all located in the north of England, including Liverpool (£10.91), Newcastle and Sheffield (both £10.74). The UK average is just £9.60.

The research was revealed by VoucherCodes, based on prices taken for the cheapest meat option available during 10-30 November 2019.

Pub locations were selected based on being closest to city centre with menu prices published online.

Tags : menuspricesPubsresearchSunday roast
Andrew Seymour

The author Andrew Seymour

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