Popular UK pub chains are charging up to 125% more for a Sunday roast in certain parts of the country, new menu research claims.
A study examining the cost of a Sunday roast in almost 70 pubs within major chains Harvester, JD Wetherspoon and Greene King revealed a ‘postcode lottery’ when it comes to the cost of the classics dish.
The worst offending pub chain was Greene King, which has the largest price difference across the venues analysed.
The cheapest meat roasts served at Hunters Moon in Birmingham and Wackum Inn, Bristol (both £5.99), are 125% cheaper than in London’s Silver Cross which charges £13.49 – a £7.50 difference within the same group.
By contrast, JD Wetherspoon has the most consistent pricing across the board with a difference of only £0.85 between its cheapest locations (found in 14 cities at £8.75) and the most expensive in London’s The Liberty Bounds at £9.60.
Overall analysis of a number of city centre venues uncovered a 40% difference between the average cost of a roast in London (£11.53) versus Birmingham (£8.24) – respectively the most and least expensive of those assessed.
While London is predictably the most expensive city on average, the research reveals that the other cities also charging a premium are all located in the north of England, including Liverpool (£10.91), Newcastle and Sheffield (both £10.74). The UK average is just £9.60.
The research was revealed by VoucherCodes, based on prices taken for the cheapest meat option available during 10-30 November 2019.
Pub locations were selected based on being closest to city centre with menu prices published online.