Pub kitchen equipment was put through its paces this Christmas, with an estimated three million traditional dinners served up on Christmas Day alone.
Figures released by the British Beer and Pub Association (BBPA) over the festive period suggest that Christmas is now worth more than £150m to the industry.
Venues planned their Christmas menus and beverage offerings well in advance to draw in the crowds and deliver a memorable experience for punters.
As well as the spike in kitchen activity, the BBPA calculates that pubs will have pulled 40 million pints over the Christmas season.
And it said the extra number of drinks sold during the festive period will have brought cheer for the taxman, too.
With tax on beer, in addition to VAT, the HMRC was in line for an additional windfall as high as £22m from pub-goers celebrating Christmas at their local.
Across the month of December, increased demand for beer in both pubs and supermarkets to celebrate Christmas will see the equivalent of 780 million pints sold – 135 million pints more than the average month.