Pub operators have been warned they are taking a big risk if they fail to service kitchen equipment ahead of football fans packing out establishments for this summer’s World Cup.
The World Cup tournament kicks off with hosts Russia playing Saudi Arabia on Thursday June 14 and is followed by televised matches almost every day for four weeks.
That has prompted the catering industry to remind pub landlords, front-of-house managers and chefs to consider servicing bar and catering equipment ahead of the anticipated spike in business to reduce the chances of equipment going down when it is most needed.
Mike Nixon, sales manager at West Midlands-based Abraxas Catering Equipment, said operators could get stung in the pocket if they aren’t able to fulfil customer orders because equipment has failed them.
“The Word Cup is a very exciting time for those in the licensed trade business. Statistics from previous tournaments suggest that around 14.8m of us in the UK will head to the pub to watch a football game. On average we’ll stay for at least three hours each game during which time we’ll no doubt drink from the bar and many of us are likely to have a bite to eat too.”
He added: “It’s essential that pubs are prepared for the World Cup. Pubs need to ensure all bar and prime cooking equipment has been serviced so it can cope with the increase in demand. If not, there’s the risk of breakdowns and landlords will have to face the wrath of unhappy football fans who will find alternative watering holes in which to watch the games.”
Abraxus provides support for catering equipment manufactured by various brands including Rational, True, Blue Seal and Maidaid.