Pubs and bars grow channel share as average menu spend rises


Pubs and bars continued to grow their channel share following the reopening of the hospitality sector, latest figures show. 

Data from Lumina Intelligence’s Eating & Drinking Out Panel reveals that consumer participation in the eating out market remained stable at 50% in the four weeks ending 11 July compared with the month before.

Visit frequency also remained steady at 1.4 times per week over the same period.

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With the Euros taking place throughout June and July, there has been a shift in channel share in the last four weeks.

As consumers flocked to catch the football, pubs and bars have continued to gain channel share, accounting for 15% of total eating out occasions across the four weeks – up two percentage points versus the previous period.

Restaurants have also grown market share, up 0.6 percentage points to 12.7%.

Average spend per visit across the eating out market has increased, as higher spend channels continue to grow share at the expense of low-ticket channels. Average spend in the four weeks to 11 July was £9.79, up 2.6%.

This is also reflected in an increase in day part share for dinner, up by 0.7 percentage points over the last four weeks, from 31.5% to 32.2%.

Popular dinner items have therefore also increased in share, including burgers (+0.6 percentage points) and pizza (+1.2 percentage points).

Blonnie Whist, insight director at Lumina Intelligence, said: “With many consumers remaining cautious amidst rising coronavirus cases in June/July, participation and frequency of eating out remained stable. However, a shift towards pubs and bars and restaurants from lower-ticket solutions like retail and coffee shops has driven an increase in average spend per visit. Pubs will have no doubt capitalised on the recent success of the England team at the Euros.”

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Andrew Seymour

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