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Pubs and restaurants continue to gain channel share, driving average spend up

Family eating

Latest data from Lumina Intelligence’s Eating & Drinking Out Panel has revealed that consumer participation in the eating out market grew by two percentage points on a monthly basis in the four weeks ending 13 June 2021 to 58%.

Visit frequency also increased from 0.7 times per week to 1.4 times over the same period.

With the re-opening of dine-in hospitality, including indoors, in the last four weeks, there has been a shift in channel share in the last four weeks.

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Pubs & bars and restaurants have both gained share (+3.5ppts and +2.3ppts respectively) while quick service restaurants (-2.9ppts) and coffee/sandwich (-2.5ppts) lost share.

This change in channel usage has also led to an increase in average spend, which rose +7.2% to £9.55 in the four weeks to 13 June 2021.

As a result of the reduced restrictions, an increasing proportion of out of home meal occasions were ordered and bought at the venue, accounting for almost seven in 10 occasions, an increase of 4.1ppts vs the previous four weeks.

Meanwhile both delivery and click & collect saw share fall by -2.0ppts and -3.0ppts respectively.

Blonnie Whist, insight director at Lumina Intelligence, said: “With the re-opening of indoor dining, we’ve seen an increase in participation and frequency of eating out and the shift towards higher spend channels such as restaurants and pubs/bars has also driven up average spend.

“As predicted, the increase in on-premise dining has led to a drop in delivery and click & collect occasions, but these remain an important route to market for those consumers who remain nervous about venturing out to venues and as a continued source of revenue for operators.”

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Tags : PubsresearchRestaurants
Andrew Seymour

The author Andrew Seymour

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