QR codes offer gateway to catering equipment expertise for operators

QR code

The Foodservice Equipment Association will be promoting its ‘Ask the Experts’ initiative at HRC 2022, to be held at London’s ExCeL next week on 21-23 March.

Visitors to the show will be able to speak to foodservice equipment professionals on the association’s stand in the Professional Kitchen area. For drilled-down, specialist advice on specific areas, they’ll be able to scan a QR code that will take them to a list of equipment companies who have expertise in the area they are interested in, and who are exhibiting at HRC.

Stephen Hobbs, chair of FEA, said: “‘Ask the experts’ is all about offering foodservice operators the opportunity to access FEA’s resources. The stand will be set up as a go-to point of reference for everything foodservice equipment-related. Each area of equipment specialisation will have its own QR code, so visitors will quickly be able to find experts to talk to.”

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As part of the initiative, the association has been leading the online HRC Connects expert panels in the run up to the show. These have covered everything from how operators can benefit from the super deduction tax benefit to energy labelling and the latest developments in refrigeration.

Hobbs said: “Combining HRC with IFE and the London Produce Show will attract many visitors. This is the UK’s largest foodservice equipment showcase, letting operators and dealers experience the latest innovations.”

Training is a key part of FEA’s remit and the stand will be promoting the CFSP (Certified Food Service Professional) programme, along with its junior sibling, PFS (Principles of Food Service), the nine-module short course aimed at newcomers to the industry. Meanwhile FEA’s Light Equipment and Tableware Professional (LETP) training scheme should draw those seeking to enhance their professionalism in LET.

HRC Tuesday is Awards Day on FEA’s stand, when the latest CFSP students will be given their graduation certificate. FEA will also award the 2022 Orders of Merit to people nominated for their voluntary work within the foodservice and hospitality industries. The awards ceremonies start at 4pm and take place on the Tech X stage.

Stand name: FEA
Stand number: P143


Tel: 0207 793 3030

Tags : exhibitionsFEAHRC
Andrew Seymour

The author Andrew Seymour

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