Rational ceases supply of Opus branded combi ovens to Lincat

Lincat Opus combi oven

Rational will stop supplying Lincat with rebadged combi ovens from January 2020, the company has confirmed.

The German manufacturer and Lincat have had an OEM resale partnership for a number of years, whereby Rational supplies Lincat with ovens that it sells under the Opus moniker.

The ovens are identical in every way to Rational branded combi ovens, except they carry a Lincat badge. Lincat has traditionally marketed them as ‘Opus SelfCooking Centers’ in the UK.

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Rational has similar manufacturing arrangements with a sole catering equipment brand in other major markets. It is not clear if the Lincat situation is an isolated move or part of a wider global strategy to move away from OEM agreements.

From 1 January 2020 , Lincat will instead become a Rational ‘dealer’ partner. It will be able to supply the company’s SelfCookingCenter, CombiMaster Plus and VarioCookingCenter range of appliances to its customers, but only under the Rational brand.

Simon Lohse, managing director of Rational UK, said the re-jig comes as the company continues to streamline its processes and deliver maximum customer benefit.

“As with all our dealers, Lincat customers can now benefit from this change. We offer on-site training following the installation of their Rational appliance, and customer events, for example live cooking demonstrations and academies, popular with chefs who undertake regular training,“ he explained.

“There is access to the accredited Rational Service Partner network, with the appliances having a factory supported two-year warranty.  The ConnectedCooking platform, allows users to connect their Rational appliances to a network, and monitor and control their appliances remotely, on a computer or mobile device.”

Mr Lohse said customers could be confident that Rational combi ovens supplied by Lincat have the full support and benefits of the Rational organisation.

Lincat declined to comment on the new set-up.

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Tags : combi ovensLincatOpusRational
Andrew Seymour

The author Andrew Seymour

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