Rational is launching a new online series in February called Trend Talk, taking an in-depth look at ghost kitchens.
Trend Talks will involve a series of webinars and online discussions covering every aspect of operating a ghost kitchen, including the opportunities they present operators in the wake of the pandemic and the resulting lockdown.
The first Trend Talk is on Wednesday 24 February and will feature top-class speakers discussing the opportunities presented by ghost kitchens, and how to design the right kitchen set-up as well as presenting new food concepts.
Free registration for the event can be carried out HERE.
Stephan Leuschner, international director of key accounts at Rational, estimates that by 2022 half the turnover of traditional restaurants will come from delivery and food-to-go, with the ghost kitchen market reaching a value of $1 trillion (£730 billion) by 2030.
“Operators looking to adapt to these changes will be able to draw valuable lessons from how ghost kitchens operate,” he said.
One of the main features of ghost kitchens is the production of menus from a range of restaurants in one space. This is something that Stephan thinks many restaurants could learn from.
“By creating or acquiring different virtual brands, businesses can diversify their offering, and increase their potential customers,” continued Leuschner.
“Multifunctional appliances like those from Rational allow smaller restaurants to introduce procedures that help them to compete with larger ghost kitchen facilities. They can easily offer curries, burgers and pizza, at the same time.
“The advantages of being able to produce more food with less equipment should be immediately obvious to many businesses as they step up to meet the increased demand of delivery and food to go.”