Rational will pay operators £1,000 for their old equipment if they replace it with one of the company’s multifunctional cooking systems any time in the next three months, it has announced.
The manufacturer has rolled out a special promotion to boost sales of its VarioCookingCenter 211 and 311 models and give end-users added incentive to replace their existing kit.
It is urging customers that are worrying about the cost of replacing large and inefficient kitchen appliances to switch to the VarioCookingCenter – which formerly went under the Frima brand – as it offers the functionality of traditional bratt pans, boiling kettles, fryers, boilers and griddles in a smaller footprint.
As part of a deal that is available until 30 June, Rational is offering to pay for the operator’s installation, plus give them £1,000 for their unwanted equipment, which will be collected and recycled responsibly.
“We are excited to introduce this end-user promotion designed to support operators in their decision making process when purchasing thermal cooking equipment,” said Adam Knights, marketing director at Rational UK. “We are focusing on recycling by helping to remove old outdated equipment and replacing it with future technology, the VarioCookingCenter.”
Mr Knights said that operators could find out more about the promotion and terms and conditions by contacting their Rational representative.