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Rational ramps up kitchen support for operators adjusting to a new normal

Rational corporate chef

Rational has put in place a support package to give operators some practical help as they get their businesses running successfully again. 

The company has created a comprehensive portfolio of that is designed to provide advice on everything from alternative ingredients to online training as the industry comes out of lockdown.

Adam Knights, marketing director at Rational UK, said that many kitchens will need to develop new menus that are compatible with considerations such as fewer staff, social distancing, ingredients shortages and different opening hours.

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He also believes operators are going to be even more conscious of budgeting and will be looking at ways to save time, energy and running costs.

“Customers are at the heart of our business, and we are looking forward to further supporting them as the new normal returns,” he said. “With the prospect of staycations, and the easing of restrictions, the industry is hoping for, and preparing for, a really busy summer – and beyond.”

Rational’s focus on training and menu development includes support from an extended team of more than 30 chefs nationwide that can work with customers to develop and create bespoke programmes for specific recipes for the iCombi Pro and the iVario cooking systems.

One food trend that the company expects to keep growing post-lockdown is the interest in Korean cuisine. Its chefs have helped various customers to programme their cooking systems with a variety of Korean specialities.

The company’s UK training app features recipes and ‘how to’ videos, while its webinars offer customers an opportunity to learn about a variety of current topics and see its equipment being demonstrated.

Rational said that its programme of on-site training will continue wherever possible and it has put in place well-resourced and effective Covid-19 protocols to ensure that its staff and the kitchen brigade they are visiting are safe and protected.

The company is also offering customers the use of its training kitchens and facilities at its Luton HQ, again under strict Covid-19 protocols.

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Andrew Seymour

The author Andrew Seymour

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