Rational replenishes stocks and cues up contingency plans as Brexit date moves

Rational combi oven

Rational said today that it would persist with its policy of maintaining a level of pre-built stock in the UK as the date for Brexit shifted in principle to 31 January 2020.

Although the manufacturer traditionally produces its ovens to order, its German factory agreed to build up advance stocks earlier this year to speed up response times in the event of any border disruption when the UK does leave the EU.

The company said it has “invested heavily” in increasing the quantity of stock held in the UK and is working closely with key distributor partners to make them aware of its plans.

Story continues below

UK managing director, Simon Lohse, said Rational has a “number of contingency plans” in place to ensure operators see no change in the high level of support it offers, irrespective of how the political scenario develops.

“Whatever happens, Rational is totally committed to the UK market,” he said. “The company is very positive about its future in the UK, and is making plans to ensure that any potential disruption does not impact on its customers.”

Rational UK was one of the brand’s first overseas divisions and remains one of its largest, worth in excess of £50m a year in sales and employing 70 staff.

“Our German colleagues have been hugely supportive in the investments we have had to make in the UK to prepare for any Brexit scenarios,” added Mr Lohse. “We hope our forward planning for future growth, and our continued investment in the UK market, will give our customers and distributors some peace of mind.”

Rational takes a leaf out of car market’s book with online configurator



Tags : Brexitcombi ovensRational
Andrew Seymour

The author Andrew Seymour

Leave a Response