Rational takes a leaf out of car market’s book with online configurator

Rational VarioCookingCenter

Operators will be able to go online and experiment with different Rational VarioCookingCenter configurations in order to design the solution they need thanks to a new product configurator launched by the brand.

The company has been working on an “in-depth” product advisor that prospective customers can access through its website before they buy.

Rational has likened the tool to a car configurator in the sense that customers can create products according to their own specifications and be advised individually with the help of guided questions.

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It added that the device also had the benefit of being accessible to customers 24 hours a day, 365 days a year.

Simon Lohse, managing director of Rational UK, said: “The product configurator should always be used in conjunction with the valuable advice offered by our dealer partners as it provides a good overview of all appliance variants and the performance benefits of the VarioCookingCenter.”

The product configurator is now available on the company website under the VarioCookingCenter product section.

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Tags : product configuratorRationalVarioCookingCenter
Andrew Seymour

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