Next week will see the industry’s first virtual trade show take place – and Rational will be there to bring chefs and operators up to speed on its latest products.
The vNext virtual trade show, which is being organised by Specifi, takes place on Wednesday 30 September.
The event is a virtual exhibition creating an immersive experience that allows visitors to access Rational’s ‘pod’, where they can discover and explore the company’s two new launches, the iCombi Pro combi steamers and the iVario multifunctional cooking systems, in 360° detail.
They’ll also be able to learn about the iKitchen concept, which combines the iCombi, iVario and ConnectedCooking platform to deliver an outstanding kitchen management solution.
Being a virtual event has its drawbacks, but also its advantages. “The one thing we can’t give is hands-on experience,” said Adam Knights, marketing director of Rational UK. “But we can supply everything else – and visitors will be experiencing it all from the convenience of their desktop, laptop or even a smartphone or tablet.”
Just like at a ‘traditional’ trade show, Rational personnel will be on hand and will be able to talk direct to visitors, point them in the right direction, explain the latest products, send them information and discuss their needs.
Visitors can also book meetings with Rational experts in specific areas, such as event catering or school meals.
vNext also features a stimulating speaker programme that includes Michelin star chef Heston Blumenthal, Hospitality UK’s CEO Kate Nicholls, Ian Bryant from Sprint Group, industry expert Keith Warren, and SA Brain’s food operations manager Nathan Evans – all of whom will be available for attendees to question direct.
“Since the start of the pandemic Rational has embraced online activities such as webinars and product training,” said Mr Knights.
“We really value the way advanced digital technology is helping us to maintain and enhance our customer communication. The world has changed and so must our industry. In the coming year Rational plans to continue to invest in innovative events like vNext.”
To find out more about vNext and to register for the show, click HERE.