Renowned tableware brand considered too pricey for operators becomes ‘accessible’ with UK tie-up

Meissen 1

Historic German porcelain manufacturer, Meissen, has appointed Studio William as its UK exclusive foodservice partner in a deal that represents its first move into the hospitality sector.

The state-owned firm boasts a 300-year history and is synonymous with tableware designs sought after by aristocracy, but up to now it has stayed away from the commercial fine dining and high-end restaurant sector.

The high prices of Meissen porcelain, which reflect its rarity and collectability, have traditionally been a deterrent for hoteliers and restaurateurs with finite budgets and regular replenishment orders to consider.

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But now, through its partnership with Studio William Hotel & Restaurant Supplies, Meissen has suddenly become a great deal more accessible.

The company will utilise Studio William’s showroom in the Cotswolds to ensure the same intimate personal consultations available in Meissen stores can now be offered to F&B professionals.

Studio William founder and CEO, William Welch, said: “We are thrilled to be working alongside one of the world’s oldest and most famous porcelain brands, and honoured to be chosen to assist them in breaking into a very competitive UK foodservice sector.

“Our team here in the UK have delivered exemplary customer service over the years and this has become one of the main reasons that brands like Meissen are attracted to our proposition. We’re brand ambassadors, we build brands, we drive sales, but more importantly we introduce our hotel and restaurant clients to a world of new and creative ways to innovate in the kitchen and elevate their dining experience.”

Founded over three centuries ago and funded by Augustus the Strong, King of Poland, Meissen became one of the world’s most famous porcelain brands by attracting artists and artisans from around the world to create the figurines it is now so renowned for.

After the establishment of the German Democratic Republic, the company was handed over to German ownership in 1950 and became a people-owned company.

Following the German reunification in 1990, the company was restored to the State of Saxony, which is now the sole owner.

Tags : MeissenporcelainStudio WilliamTableware
Andrew Seymour

The author Andrew Seymour

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