Roadchef has partnered with Costa Coffee to introduce coffee cup recycling points in a bid to reduce landfill waste.
The tie-up will mean 87 new coffee cup recycling bins which will be placed across 30 motorway service areas (MSA).
Roadchef first trialled coffee cup recycling at Sandbach MSA and decided to expand the project because of the scheme’s success.
CEO Mark Fox said Roadchef aims to become “the first MSA operator to achieve zero landfill status”.
He continued: “Improving awareness around recycling at businesses like ours has a knock-on effect for our customers, as it means they’re more likely to recycle at home.
“Our commitment to delivering sustainable solutions ensures that customers feel confident that Roadchef is taking responsibility for its environmental impact, in turn making UK motorways a safer and happier place.”
In recent years Roadchef has strived to lessen its impact on the environment in many ways. These include recycling coffee grounds to make biofuel, recycling cardboard, and buying all energy from renewable sources.