Roadchef applies the accelerator on Leon restaurant partnership

Leon wall

Motorway service area operator, Roadchef, has announced the opening of two new Leon restaurants as the pair vowed to build on their UK partnership.  

The company launched its tie-up with Leon in 2018, with restaurants at its Norton Canes and Strensham Southbound service areas.

Following what it has called “phenomenal” success at these sites, the two companies has struck a new five-year agreement, making Roadchef the principal motorway services operator to be able to work with and grow the brand.

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To mark the agreement, Roadchef will open Leon restaurants at its Northampton Northbound and Rownhams Southbound sites over the coming few weeks.

Mark Fox, CEO at Roadchef, said: “We are thrilled with the success of the two existing Leon restaurants and are incredibly excited to develop this relationship further with the opening of two new outlets this summer. In addition, we are also planning a pipeline of developments in the coming years, as we look to bring Leon’s brand of Naturally Fast Food to even more parts of the motorway network.”

Adam Blaker, development and property director at Leon, added: “It has always been our ambition to bring Leon to people where they need it most. We’re so pleased to find in Roadchef a partner with such high operating standards, respect for our brand, and a truly positive culture. Combined with an innovative streak to test out concepts like ours at new locations, it’s been a partnership that has so far resulted in bringing Leon to new areas of the UK, and looks fruitful to deliver many, many more successful restaurants.”

Roadchef has invested heavily in its estate over the past five years, spending more than £74m on upgrades throughout that time and continuing to bring high street names like Leon to the motorway network.

Its 30 UK sites are used by more than 52 million visitors each year and it operates 91,000 square feet of catering space. Other chains that it works with include McDonald’s, Costa, Pret A Manger and Chozen Noodle. Its own branded offerings include Fresh Food Cafe, Restbite and Hot Food Co.

Leon now runs 65 restaurants, 10 of which are overseas.

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Andrew Seymour

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