Hospitality company S.A. Brain & Co has joined Wales’ largest hospitality body.
Hospitality Cymru, part of UKHospitality, was forged earlier this year from a merger between hotels and restaurant representatives, British Hospitality Association and the Association of Licensed Multiple Retailers.
The merger combined its thousands of high profile food and beverage brand outlets in a pairing that created progressive opportunities, including the new recruitment of S.A. Brain & Co.
“We are delighted to have recruited such an influential employer and iconic brand in Wales,” said Hospitality Cymru’s executive director in Wales, David Chapman. “S.A. Brain & Co are leaders in an industry that employs hundreds of thousands of people, pays a fortune in taxes and rates and now it has a voice to match its status and footprint.
The wide range of new promotional possibilities created by Hospitality Cymru was what attracted S.A. Brain & Co to the partnership.
Nolan Spratt, director of managed houses at the chain, said: “Hospitality Cymru offers exciting opportunities to join up with colleagues to help inform and influence key decision makers. It closely matches our company’s ambitions as we continue to grow and expand”.
Founded in 1882, S.A. Brain & Co brew a wide range of cask, craft and keg beers from their brewery in Cardiff. It is currently undergoing a series of developments with their infrastructure and brewery, with a view to enhancing its offering with a new brewery set to launch in 2019.
The brewery remains family-owned and their passion and dedication is the same as it was in 1882, with more than 100 managed houses across wales.