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Salad chain Chop’d taken over by retail group and menu expansion promised

Chop’d

Sustainable foodservice chain Chop’d has been acquired by Inc Retail.

The deal brings together Chop’d and recent acquisition, KNOMO, into the newly expanding retail group.

The group now boasts two high street brands, both of which will be led by industry expert and managing director, Dan Shaw.

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Chop’d was the first retailer to launch a UK manufactured 100% recycled salad bowl and additionally the first and only retailer to sell reusable salad bowls to date saving over 200,000 plastic bowls.

The brand is popular with business professionals opting for a fresh, locally sourced lunch.

Mr Shaw said: “Chop’d has a unique product offering which fits perfectly within the retail group and as a brand has always sourced 100% of its produce from the UK including having saved over 3.5 million plastic bags from going to waste since inception. This alone shows what a worthwhile cause Chop’d are, and I’m excited to have them join us as part of the Inc Retail offering.”

Chop’d was established in 2004 and has 13 stores, in Manchester, Leeds and London, all of which will stay open in the deal.

Eddie Holmes, managing director of Chop’d, said: “The team and I are extremely excited to have this opportunity to reinvigorate Chop’d and allow us to bring our super healthy, tasty, sustainable food back to our faithful customers and to those yet to discover us.”

The company said that as part of the acquisition, there will be significant investment in expanding the menu offering, website and back-end ordering systems to breathe fresh life into the brand.

Tags : acquisitionChop’d
Andrew Seymour

The author Andrew Seymour

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